♦ What is the G-Media Summit?

The G-Media Summit is a closed-door, high-end and private brand marketing industry networking event. We selectively invite over a hundred brand marketing senior executives and digital marketing experts from the advertising realm to gather. In 48 hours, they will delve deeply into the development trends of digital advertising and problems they face, and engaging in inspiring exchanges on the most innovative digital advertising solutions and technologies.

♦ What is Different about the G-Media Summit?

|Exclusive Size, Guests with Common Interests

The G-Media Summit is a by-invitation marketing industry event, with attendees comprised of 120 brand CMOs, Vice Presidents, as well as CEOs of 4A ad agencies and digital tech companies. They are the forerunners of the industry, and you will be informed with latest insider industry information and development trends.

|A Relaxed Atmosphere, the Ideal Setting for Meeting of the Minds

The G-Media Summit takes place each year at a different five-star plus resort, amidst tranquility and privacy of scenic beauty. Far away from the hustle and bustle of the city, you may explore the latest industry trends in a relaxed setting.

|Professional and Interactive, Gaining New Friends and Business Partners

Different from the one-sided information flow of traditional events, G-Media offers innovative and interactive segments such as the brand marketing masterclass,
one-to-one meetings, roundtable breakfast meeting, themed workshops, and outdoor leisure activities.
Offering a multi-faceted environment and atmosphere for a great meeting of the minds – culminating in an exciting and fun-filled event.

|In-depth Content, for Sharing Amongst CMOs

The G-Media Summit thoughfully prepares catered discussion topics for CMOs. With a private and intimate setting, its professional and high-end setting inspired many guests to let their guard down and speak the truth, offering the most substantial sharing of content.

♦ G-Media Summits Over the Years

In 2016, the first G-Media was unveiled at Raffles Hotel Hainan in Sanya, connecting the digital ecosystem;

In 2017, the second G-Media was successfully held at the Fuchun Resort in Hangzhou, reshaping role;

In 2018, the third G-Media was grandly held at the Park Hyatt Resort in Ningbo, driving growth;

In 2019, the fourth G-Media was continued the brilliance at the Banyan Tree Resort in Anji, forging everlasting excellence;

In 2020, the fifth G-Media Summit was created new brilliance at the Alila Resort in Wuzhen, updating and iterating;

In 2021, the sixeth G-Media Summit was Nurtured vitality at the Chedi Ninghai in Ningbo, steadfastly moving forward;

In 2023, the seventh G-Media Summit was hold at Grand Dongshan Shaoxing, building trust and confidence together;

In May 2024, the eighth G-Media Summit was hold at the Xitianli Hotel in Tianmu Mountain, Hangzhou, break current situation and achieve “Grow”

In December, we have selectively invited 120 CMOs and brand leaders to gather at Hangzhou in the Zhejiang Province. In 48 hours, the leaders will discuss the latest challenges faced by the digital advertising industry and brands in a relaxed closed-door environment, making new connections and renew old friendships via talks on the most innovative marketing technologies and solutions.

♦ The G-Media Summit 2024

|Time: December 18-20, 2024

|Venue: Huzhou, Zhejiang Province

|Guests: 120+ attendees, 60+% of the attendees are from brands, about 10% from 4A, about 30% from ad tech providers & media

|Theme: Breakout & Reshape

In 2024, the big health industry has developed rapidly due to the changes in consumer outlook and living conditions, and the market size has expanded rapidly, bringing opportunities to the development of the brand’s healthy growth. However, with the expansion of the big health market, New categories, New consumers, New scenes, and New platforms have also transfered the big health industry into a new mystery. How to break through the existing wicked situation and continue to move forward with innovative thinking, “Breakout & Reshape” has become the two keywords of the present.

What are the changes in big health consumer groups in the new market environment? Can the development of AI bring new innovation to the marketing of the big health industry? How to build the brand value and trust in the big health industry? These will be the key to “Breakout”. And how to build new order and ecology, which platforms will become new traffic depression, and how to apply a more scientific and efficient marketing method? With the deepening of the breakout, through the “Reshape”, the new direction will gradually be clearer.

We look forward to helping every marketer find the way of “Breakout & Reshape” through this year’s G-Media, to achieve sustainable and healthy development.

♦The G-Media Summit 2024 Consists of the Below Main Segments

◊Keynote Speech & Insight Speech&Innovation Showcase

◊Breakfast Roundtable Meeting

◊Brand Growth Training Session

◊One-to-One Meeting

◊Social Banquet & After Party

◊Leisure Activities

◊Conversation with CMO

◊Marketing Diagnostic Room

Who should attend ?

Programme

09:00-15:00	Summit Registration & Check in
14:30-16:30	Brand Growth Training Session (Limited to participation of brands) Subject One: How to accelerate the construction of "AI-driven enterprises" in the era of AI big models Yunnan Baiyao Group, CIO & GM of Digital Center, Jery LI Subject Two：AI-driven transformation journey of Mengniu Group Mengniu Group, Senior Director of AI Capability Development, Yuchun Lin Subject Three: From Voice to Sales: The New Increment Brought by Omni-Channel Digital Marketing and User Relationship Operations Nascent, CMO, Barry
17:00-18:30	One to One meeting
18:30-19:20	Welcome Banquet
19:20-19:50	Opening Speech: The New Era of Multifaceted Wellness: Insights into the New Form of Health Consumption in China DENTSU CREATIVE,Managing Director, New Business Growth,Rachel Tsai
19:50-20:30	Keynote Speech: Use AI, to improve consumer health brand power with humanity Haleon, CDO & Head of China Digital & Tech Greater China, Bing LIU
20:30-20:50	Keynote Speech: Professional and popular expression of health content from the perspective of content creators Health Science Popularization Uploader, 兔叭咯
20:50-21:10	Keynote Speech: How to do content seeding of health brands on Xiaohongshu in a scientific way Lingke Interactive, Co-Founder&Head of Brand Marketing, Xueyi HUANG
21:10-21:40	Keynote speech: Digitalization Practice of Pharmaceutical Companies Driven by Clinical Benefits and Consumer Healthcare Gensci Pharmaceutical, CIO & Dean of Digital Research Institute, Sherry Xian
22:10-24:00	After Party

07:00-08:50	Breakfast
08:00-08:50	Breakfast Roundtable Meeting
09:00-09:30	Keynote Speech: Tech-driven health service platform, LBX Pharmacy’s multi-domain collaborative growth practice LBX Pharmacy, Vice President, Yufei Jiang
09:30-09:45	Insight Speech：Weibo Healthcare Industry Content Ecosystem and Social Trend Discussion Group Director of Weibo KA,Betty Wan
09:45-10:15	Keynote Speech: In the era of media fragmentation, how to win step by step from market layout to operation strategy China Resources Sanjiu, GM of OTC & Shenghai Health Business Division, Liangyu SONG
10:15-10:35	Keynote Speech: Is the success of content marketing all down to luck?How does "Tag Science" help brands achieve a certain return on investment (ROI)? Nint, CMO, Charles CAO
10:35-11:05	Keynote Speech: New markets and new scenarios——How can brands translate product content from selling points to buying points? Unilever, Head of Marketing Healthcare BU, Verity ZHANG
11:05-11:25	Keynote Speech: Traditional Adult Product Industry: Expanding Audience + Technological Innovation, Becoming a Top RED Brand in 30 Days beU, Founder, Qinfeng Gao
11:25-11:40	Insight Speech: Think Different Xiaomi Group GM of Brand Advertising Division, Internet Business Dept.,Q Chen
11:40-12:00	Keynote Speech: From the Laotie Culture to the Health Business Kuaishou Magnetic Engine, Head of the Pan-Health Business, Yufei Jin
12:00-12:30	Keynote Speech: Accurate capture and rapid response: How to achieve focus and balance in the "people-oriented" era Freda, Vice General Manager and Head of RELLET Brand, Liangyan JIANG
12:30-13:35	Lunch
13:35-14:05	Keynote Speech: Cowell Health, to safeguard public health in the digital era Cowell Health, Senior Vice President, Joshua HUANG
14:05-14:20	Insight Speech: Healthy marketing can not be separated from trust, and high-quality content helps brands grow deeply Zhihu, Head of Commercial Business, Yuanyuan WU
14:20-14:50	Keynote Speech: Sparking Interest, Building Trust: The Playbook for Medical Brands to Thrive in New Contexts ResMed Greater China, Marketing Lead, Lin Cha
14:50-15:05	Insight Speech: Seize the Cycling Boom, Grasp the New Vitality of Health Marketing Hellobike, Cycling Ecosystem and Community Operations Director, Nono
15:05-15:35	Keynote Speech: Focus on the segmented consumers and create a profitable business model with sustainable growth Athletic Greens® (AG1®) China,General Manager, Dylan Lu
15:35-15:50	Insight Speech: MOJI Weather Marketing: Unlocking New Opportunities for the Growth of Health Brands MOJI Weather,Brand Advertising Manager,XiaoLin Yang
15:50-16:10	Keynote Speech: "Light Sugar and Happy Living"——Roche Diagnostics' To C digital marketing and customer operations Roche Diagnostics, Head of Service Transformation Strategy, Aaron XING
16:10-16:40	Keynote speech: Human-Centric Marketing Era: Challenges in Business Operations and Marketing Upgrades Royal Philips, Digital Marketing and E-commerce leader, Jasmine Qian
16:40-17:10	Keynote speech: How to Build a Leading Health Supplement Brand in Southeast Asia from Scratch Cool-Vita, Co-Founder & China General VP, Pingping YE
Panel discussion: Returning to consumer-centric, how can big health brands seize the new marketing volume in the blue ocean? Moderator: Jiuri Ruizhi Consulting, Founder & CEO, Rui ZHANG Kingdomway Group, Consumer Products Division. Doctor's Best China-Head of Public Relations, Yuyin HAN Yang Sheng Tang Cosmetics, GM, Yvonne WU Bloomage Biotech, Vice GM Dangkang Brand, Jun YANG
18:30-20:00	Social Banquet
10:00-18:00	Special Session: Marketing Diagnostic Room

07:30-08:50	Breakfast
08:00-11:30	Social Engagement
11:30-13:00	Lunch & Check out

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Speakers

Jery LI
Yunnan Baiyao Group
CIO & GM of Digital Center

Lin Yuchun
Mengniu Group
Senior Director of AI Capability Development

Lin Yuchun, Senior Director of AI Capability Development, brings over 15 years of expertise in digital transformation across industries such as real estate, retail, and FMCG. Holding an MBA from Jiaotong University’s Antai College, she excels in digital strategy, platform operations, and integrating AI technologies into business practices. Lin is a driving force behind innovative transformations and comprehensive digitalization efforts.

Barry
Nascent
CMO

Rachel Tsai
Dentsu Creative
Managing Director, New Business Growth

With 20 years of experience in advertising and marketing, Rachel has led, participated and taken an active role with a focus on Brand Building to end-to-end strategy & solutions. With solod background in Global and Local Business, Rachel has been acted as a faithful partner of Brands across various categories. Rachel has rich and broad knowledge in Business Strategy, Consumer Insight & Understanding, Market Research, Brand Positioning & Strategy, Creativity & Inspirations to Integrated Communications including CRM, Social & E-Commerce. As a big supporter in consumer experience-led transformation powered by creativity when building a brand, Rachel has treated it as her and the team’s mission, and a foster to always look for innovative ways of solving the growing needs for brands with her team and her partners agencies teams. Prior to her current position, Rachel was the General Manager at Isobar Shanghai and the Head of Marketing at Want-Want Group. Rachel was recognized as Greater China Account of the Year, Runner-Up, at the Campaign Asia 2018 Agency of the Year awards. She has played a significant role in training young talent and has extensive experience across various industries, including leisure and entertainment, luxury jewelry, pharmaceuticals, and FMCG in Greater China.

Bing LIU
Haleon
CDO & Head of China Digital & Tech Greater China

Ms. Liu Bing is a leader with an international vision, the courage to innovate, and is passionate about the development of talents and organizational capabilities. She always uses technology and digitalization to create business and social value as a fundamental leader. She has been engaged in information and intelligent technology, digital strategy, consulting and management for more than 20 years. From 2004 to 2016, she worked for SAP, HP, PwC and other companies, taking critical roles in SAP consulting and overseas business development. and retail, FMCG and industry solutions. She joined International Business Machines (IBM) in 2011 as Life Science Industry Lead. From 2015 to 2016, she was also responsible for the life science industry and In the fast moving consumer goods industry, she has led cross-technology delivery teams of nearly 400 people to serve more than 20 Fortune 500 corporate customers. From July 2016 to April 2020, she joined Remy Cointreau as Greater China IT Head in charge of mainland China, Hong Kong and Taiwan, leading the team to complete comprehensive operational digital transformation, omni-channel penetration and tracking, CRM and enterprise data center etc comprehensive set up of enterprise digital framework. At the end of April 2020, Ms. Liu Bing joined GlaxoSmithKline Consumer Health as China Tech Head of mainland China and Hong Kong. In 2022, after leading GSK Consumer Healthcare completed its tech spin-off from GSK along with the company became an independent consumer health company, Haleon, Ms. Liu Bing took role as the Head of Haleon China Digital & Tech in mainland China and Hong Kong and she led digital transformation and delivered solid record of industry leading practice in AI empowered digital health for consumers.

Rabbit兔叭咯
BiliBili Top 100 Uploader

Penny Huang
Lingke Interactive
Co-founder/Head of Brand Marketing

An experienced expert in the brand marketing industry with a proven track record of creating over 100 successful marketing cases for well-known and emerging consumer brands. Specializes in content and integrated marketing on the Red Book, providing services for both established enterprises and up-and-coming brands across various sectors, including home appliances, health, and food. Has helped numerous brands achieve growth from the ground up, transforming them into industry leaders. Some brands experienced e-commerce growth of over 400%, benefiting from viral marketing strategies and achieving secondary curve growth.

Sherry Xian
Gensci Pharmaceutical
CIO & Dean of Digital Research Institute

Visiting Researcher at the Shanghai National Center for Applied Mathematics (Shanghai Jiao Tong University) Bachelor’s degree in Applied Psychology from Beijing Normal University, Ph.D. in Psychology (Vision) from the University of Chicago, and Postdoctoral Fellow in the Department of Neurobiology at Stanford University Formerly the Director of the Survey Research Institute at Cornell University, Sherry has worked with President Obama and various government departments/private institutions (such as NASA, Hilton) in long-term population tracking, data collection, and analysis projects. Former Chief Data Officer & Partner at Unicorn company Shenzhen iCarbonX Co., Ltd. At Gensci Pharmaceutical, Sherry is responsible for the company’s overall digital transformation, building a digital management platform for R&D, manufacturing and marketing. Sherry utilizes classical statistics, machine learning, computational biology/chemistry, and LLMs to analyze Omics, phenotype, and smart device data to support drug and medical device development. Sherry leads a multi-disciplinary team in developing professional and efficient literature mining, disease databases, chronic disease management platforms, supporting multiple cohort studies, empowering industry-academia collaboration, and promoting the overall digital upgrade in the medical field. Sherry is also a TEDx Speaker, LeanIn Mentor, Expert Judge for the Ministry of Industry and Information Technology
Yufei Jiang
LBX Pharmacy
Vice President

Yufei is the Vice President of LBX Pharmacy, responsible for multiple business lines, including E-commerce, marketing and digital. Prior to joining LBX Pharmacy, Yufei led the digital practice at Bain & Company China. Yufei has been the champion for digital transformation and new business ventures for LBX Pharmacy. He has extensive experience in strategy planning and operations. He excels at driving growth effectively, and spearheading innovation in market uncertainties. Yufei holds a bachelor's degree from Shanghai University of Finance and Economics and a Master of Business Administration degree from Massachusetts Institute of Technology.

Betty Wan
Weibo
Group Director of Weibo KA

Liangyu SONG
China Resources Sanjiu
GM of OTC & Shenghai Health Business Division

Charles CAO
Nint
CMO

Charles Cao Nint CMO Executive Director of the Nint Big Data Research Institute 20 years of experience in integrated marketing, while specializing in accelerating digital transformation and fostering data-driven business growth; previously held comparable roles at Ogilvy and Kearney.

Verity ZHANG
Unilver
Head of Marketing Healthcare BU

Tony
beU
Founder

Tony，Emory University Religion& Finance Major，former investor at Korea Investment Partners，adult products industry KOL，and founder of beU.

Q Chen
Xiaomi Group
GM of Brand Advertising Division, Internet Business Dept.

Q Chen has amassed over 20 years of experience in digital Internet marketing. His career includes a decade at Renren (2005-2015), where he played a pivotal role in the commercialization of social media. Since 2016, he has led the brand advertising division at Xiaomi Group, developing innovative marketing strategies for mobile phones, OTT, and IoT smart hardware. Chen's expertise has been recognized through his appointments as a visiting professor at the Advertising School of Communication University of China and as a marketing scientist at Miaozhen Marketing Academy. He has also served as a final judge for prestigious awards like the China Advertising Great-wall Awards, the Effie Award (Greater China), and the ECI Award. Under the guidance of Xiaomi Group's 「Human x Car x Home」strategy and its vision of 「advertising as a service」, Chen always prioritizes user privacy and user experience. He continuously explores and successfully establishes industry-leading advertising methodologies and models for mobile personal scenes, OTT home scenes, and AIoT smart life scenes. He has built an intelligent ecological brand marketing business model and customer service system with distinct Xiaomi advantages, actively promoting the construction of a marketing system that aligns with the era of the Internset of Everything. This has opened up more business scenarios for brand owners and stimulated greater-than-expected business value.

Jin YuFei
Kuaishou Magnetic Engine
Head of the Pan-Health Business
Liangyan JIANG
Freda
Vice General Manager and Head of RELLET Brand

Joshua HUANG
Cowell Health
Senior Vice President

During the past 4 years, Joshua has played a core role in the digital transformation of Cowell health. He led the development of a series of digital marketing tools, promoted the construction of the fulfillment network, optimized supply chain collaboration, empowered data algorithms and created an integrated online and offline marketing matrix. Nowadays, Cowell has become a leading brand in the healthcare industry in the respect of omni-channel digital operation, and it was awarded as 2023 Top 10 Smart Retail Company by Tencent Smart Retail. Prior to joining Cowell Health, Joshua served as the General Manager of Abbott China's New Retail Business Division, the E-commerce Head of Danone-Nutricia, and the Director of Trade Marketing at Johnson & Johnson China.

Betty Wan
Weibo
Group Director of Weibo KA

Lin Chai
ResMed Greater China
Marketing Lead

With 15 years of experience in content marketing and user growth, I’ve had the privilege of helping global brands like Apple and Uber localize their strategies for the Chinese market, and played a key role in launching a new consumer brand, driving it to ¥200M in revenue within 3 years. I am also relatively new to the medical device industry and eager to explore innovative approaches to driving awareness and consumer engagements while navigating the unique challenges of the industry.

Nono
Hellobike
Cycling Ecosystem and Community Operations Director

Liu Jia, Director of Cycling Ecological and Community Operations at Hellobike, responsible for building the Hellobike lifestyle scenes and managing user data products, community products, and event products on the Hellobike platform. She worked at Alibaba Group's retail e-commerce and travel divisions, where she led the construction and operation of e-commerce platform guides and content products, designed interactive question-and-answer, community, live streaming, and travel guide products in the travel field, and set up and managed the community system for Freshippo's stores nationwide. She is skilled at creating agile and interesting solutions by O2O scenarios, and is a classical product manager as well as a yoga teacher.

Dylan Lu
Athletic Greens® (AG1®) China
General Manager

Dylan Lu is the General Manager of Athletic Greens® (AG1®) China, a US based unicorn supplements brand. He is responsible for AG1® China business and has led AG1® to achieve growth of more than 10 times, making AG1® one of the fastest growing supplements brands in China in 2023. Dylan has over 20 years of extensive commercial, internet, marketing, e commerce and sales experience in the FMCG and food industry, and has worked in management roles in multiple leading companies in the Asia Pacific region and the UK. As a business leader, Dylan has led the launch and rapid development of several well-known brands in China for a number of leading FMCG and food companies. Prior to joining AG1®, Dylan was the Vice President of Marketing and E Commerce at a2® Milk Company, where he was the key driving engine in growing a2® from $100 million to $1 billion in annual sales, making a2® one of the fastest-growing dairy brands in China. Dylan also worked in Tuniu, a leading OTA listed in NASDAQ, as the Corporate Vice President and CMO, and in Unilever as the business head in charge of Foods North Asia. Dylan started his career in marketing at P&G, and early in his career, he has held different brand marketing and management positions at Mars and Hershey. Dylan has been invited to deliver keynote speeches at various industry forums and conferences, including the Boao Entrepreneurs Forum, FBIF, China Retail Digital and Marketing Innovation Summit, NHNE, Brand Planet DTC Conference, etc., and has served as an expert judge at various industry events, including Top-Digital and GMTIC, etc. Dylan holds an MBA from the University of Manchester in the UK. AG1® is an all-in-one dietary supplements product that focuses on daily foundational nutrition, providing consumers with a simple and efficient nutritional solution. AG1®'s mission is to empower people to take ownership of their health.

XiaoLin Yang
MOJI Weather
Brand Advertising Manager

Aaron XING
Roche Diagnostics
Head of Service Transformation Strategy
Jasmine Qian
Royal Philips
Digital Marketing and E-commerce leader

Jasmine Qian joined Philips in April 2020, assuming the role of Digital Marketing & E-commerce Leader for Greater China. She has been instrumental in spearheading the digital marketing initiatives, building the digital marketing function, and crafting strategies for B2B (business-to-business) operations. Her efforts have been pivotal in accelerating the marketing transformation within the region. Jasmine is an experienced marketer and strategist with over 20 years' experience. Her career has spanned marketing, product management and professional education in global top 500 medical device companies. She has a proven track record of driving digital innovation and business model transformation, with a particular focus on developing digital marketing strategies. Prior to joining Philips, Jasmine was Associate Director, Professional Education for Johnson & Johnson Medical China. In this role, she led professional education and digital innovation projects. She has also worked for Medtronic and Shanghai First People's Hospital. Jasmine's expertise covers a broad range of medical fields, including: Orthopaedics, Cardiovascular, Neurology, General Surgery, Gynaecology, Oncology.

Pingping YE
Cool-Vita
Co-Founder & China General VP

Rui ZHANG
Jiuri Ruizhi Consulting
Founder & CEO

Yuyin Han
Kingdomway Group
Head of Public Relations

Han Yuyin, a graduate of Tongji University's Chemistry Department with a Master's degree in Chemistry, currently serves at Kingdomway Group (which owns brands such as Doctor's Best, Maikon, Zipfizz, Jinlexin, etc.) as the Head of Public Relations, fully responsible for the public relations work of the group's various brands in China. Han Yuyin is committed to the study of brand management and value growth. With her insights into product technology, practical experience in brand communication, research in crisis management, and excellent resource integration capabilities, she leads her team to optimize marketing and communication strategies. By leveraging the group's global advantages in the entire industrial chain of nutrition and health, including technological research and development, industrial manufacturing, and brand assets, she further enhances the competitiveness of the group's overseas brands in the domestic market. This has provided the driving force for brand business growth and expansion of brand influence in the Chinese market.

Yvonne WU
Yang Sheng Tang Cosmetics
GM

Yvonne WU Graduated from Peking University School of Medicine in 2005; •Worked for international pharmaceutical companies such as Novo Nordisk, Merck & Co., and Bayer; •Served as CEO of Mirai Biomedical in 2018; •Served as vice president of the Precision Health Management Branch of the China Pharmaceutical News Information Association in 2019; •Joined Yangshengtang Cosmetic company in 2022 and served as general manager; •Served as a special guest speaker at the 2023 China Cosmetics Trend Conference; •Participated in the Brand Planet Innovation Conference in 2024; •Served as a judge and guest speaker at the 5th TBI Outstanding Brand Innovation Festival in the same year.

Jun YANG
Bloomage Biotech
Vice GM Dangkang Brand

Ms. Yang Jun currently serves as the Vice General Manager of Bloomage Health, where she is fully responsible for the daily operations and management of Bloomage Health and its portfolio of functional food and dietary supplement brands. In June 2017, Ms. Yang joined Bloomage Biotech as the General Manager of the Biohyalux Division. During her tenure, she played a key role in raising awareness of Bloomage Biotech's C-end skincare brand, leading Biohyalux to become a leader in the Chinese functional skincare market. By 2022, Biohyalux had entered the club of brands with annual sales surpassing 1.5 billion RMB. In 2023, Ms. Yang transitioned to the role of Vice General Manager at Bloomage Health, a subsidiary of Bloomage Biotech, where she shifted focus to the functional food and dietary supplement sectors. Before joining Bloomage Biotech, Ms. Yang held several notable positions, including Director of E-commerce at Beijing Property and Credit Group, Senior Marketing. Director at Red Baby, and from April 2011 to May 2015, General Manager of Consulting at Analysys International, where she led Internet transformation projects for traditional enterprises. From May 2015 to June 2017, Ms. Yang was the General Manager at GELLÉ FRÈRES E-Commerce, responsible for the operations of the French brand in the Chinese market.

Partner

"Xiaomi Ads" is a commercial intelligent marketing platform launched by Xiaomi Internet Business department. Under the guidance of the Xiaomi Group’s "Human × Car × Home , All your needs in one smart ecosystem" strategy, Xiaomi Ads offers intelligent marketing solutions for various brand owners, and can help them precisely match communication channels, efficiently reach high-quality users, and creatively express brand core selling points. We provide brand owners with commercial services combining branding and performance that continue to influence the consumers’ minds, greatly improve the innovation, experience and precision of marketing. Since its establishment in 2014, Xiaomi Ads has always been committed to providing customers with better quality, more innovative marketing solutions. We have served more than 5,000 key accounts and won honors such as "Top Ten Comprehensive Strength Marketing Service Platform", "Most Popular OTT Marketing Platform of CMO", "Excellent AI Platform of the Year".

Magnetic Engine is a commercial marketing service platform of Kuaishou. It has launched a series of commercial products and service tools, such as Magnetic Juxing, Magnetic Jinniu, and Magnetic Wanxiang, to help brands create a new marketing platform on Kuaishou. In 2021, a new commercial value positioning “New Marketplace Business” was proposed, allowing brands to realize four values of expansion, connection, operation, and insight on Kuaishou. In 2022, a new business philosophy—ROI was launched, which achieved deterministic growth for brands’ deep operation.

Nint Expert in Big Data AI for Digital Commerce For over a decade, Nint has been a leader in developing a digital commerce ecosystem using its proprietary Nint Prophet® AI algorithm. Prophet® seamlessly integrates AI and big data utilizing “Tag Science”. This innovation, supported by multiple patents and copyrights, connects consumers, products, and content across all channels. Nint's extensive big data services encompass both shelf and content e-commerce. Since 2009, Nint has empowered over 80% of the world’s top 500 consumer products companies, comprising 3,000 brands, and 30,000 stores with comprehensive solutions. These include online retail tracking, consumer comments analytics, channel price management, instant retail, and effectiveness measurement of content conversion. These tools provide profound insights to drive brand decision-making and growth. Our operations now encompass China, Japan, and Southeast Asia. Guided by the principle that "Data sets the world free", Nint is dedicated to advancing digital commerce. We pioneered the founding of the Digital Commerce Alliance and established a Big Data Research Institute dedicated to driving continuous innovation to inspire the evolution of the industry. https://www.nint.com/?source=pinzhuan&unit=7

Zhihu officially launched on January 26, 2011, and is a high-quality Q&A community and a platform for creators to gather and produce original content on the Chinese Internet. With "ecology first" as its strategy, "professional discussion" as its core positioning, and "new professionals" as its core users and creators, Zhihu has built a community ecology that is inclusive and full of vitality. It covers a variety of products and functions such as hot lists, ideas, Yanyan stories, Zhihu Zhixuetang (Zhihu School), and content commercialization solutions. It has built a multi-engine business model represented by advertising marketing, paid reading, and vocational education, providing users, creators, and business partners with a diverse and rich experience. www.zhihu.com

Founded in 2010, Moji Weather (Beijing Moji Fengyun Technology Co., LTD.) is a domestic comprehensive meteorological service platform with the mission of becoming the pioneer to open a new era of world meteorological service. We now have more than 700 million users worldwide and 180 million monthly active users. The latest version (9.0v) of our APP supports global weather queries at any latitude and longitude, accurate to the minute level, kilometer level weather forecast. The newly upgraded short-time radar function can provide users with immersive interactive scene services including precipitation, wind, temperature, pressure and other meteorological information. At the same time, in the medium- and long-term forecast, Moji Weather can provide weather forecasts of the next 40 days, and strengthen the scene services such as travel, fishing, parent-child, and fortune. In addition, Moji Weather can also provide customized weather service solutions for enterprise users, covering the following areas: aviation, high-speed, car networking, logistics, smart home, agriculture, insurance and other more than 20 branch industries. So far, we have established cooperative relations with more than 200 enterprise users, including Pingan, Meituan, Eleme, Spring Airlines, Haier, etc., and signed a contract for meteorological service cooperation for national important events.

Hellobike, founded in 2016 in Shanghai, offers local travel & lifestyle services,committed to delivering convenient travel experiences and inclusive lifestyle services to the public through digital technology.Our mobility services span two-wheeler sharing (Hellobike, Hellobike Electric), and four-wheeler transportation solutions (Hellotaxi, Hellohitch). Our emerging local services include the self-owned brand Hellobike Electric, Xiaoha Battery Swap (jointly established with Ant Group and CATL), and the car rental service platform Hellorent. We also have "Street Cats", an independent brand that offers smart solutions for stray cat management in communities. To date, we have over 750 million registered users. Leveraging its local advantages of professional hardware, vast user resources, and robust geographical tags, Hellobike achieves precise online outreach to users. Through in-depth analysis of travel patterns, we guide consumers to physical stores, significantly boosting businesses' customer acquisition capabilities. Utilizing Hellobike's services, users inevitably connect with industries spanning clothing, food, housing, and transportation based on their travel needs. Focusing on "mobility," Hellobike's marketing integrates diverse daily life demands and spatial scenarios, providing tailored fulfillment models for businesses. This renders it an optimal platform for brands to execute O2O integrated marketing strategies.

Weibo is a leading social media platform in the Chinese-speaking world. Since its launch in 2009, Weibo has been driven by interest-based social networking, allowing users to create, share, and discover content online. It has developed into an open, interactive social arena. Over the past 15 years, adhering to the philosophy of "Empowering the World with Weibo," various content categories have flourished, KOLs of different fields have thrived, and the content ecosystem has continuously enriched, accumulating a user base with diverse interests. Leveraging its content and user ecosystem as well as advantages in social engagement, Weibo offers a wide range of advertising and marketing solutions to companies of all sizes. It serves as a crucial platform for brand communication and user interaction. With a "mobile-first" approach, Weibo continually enhances its social interest graph recommendation engine, enabling clients to target their audience based on demographics, social connections, interests, and behaviors. This helps brands maximize their marketing effectiveness.

Nascent Co., Ltd. is a technology company that is consistently technology-driven and dedicated to providing digitized operation technologies and services for consumers in the retail industry. Nascent has constructed solutions covering e-commerce consumer operations, full-channel consumer management both online and offline, and digitized full-scenario marketing, assisting consumer brands and groups in various retail industries to achieve business growth. https://www.nascent.cn/

DeepZero is a leading AI-driven MarTech company in China, recognized as a National High-tech Enterprise with Specialization and Newness. We empower key decision-makers such as CMOs, CEOs, and CIOs to improve marketing ROI by providing omni-channel marketing products, including CDP, DMP, MA, and Adserving. Our products help brands efficiently acquire and convert target audiences in China, while managing customer data throughout the full lifecycle. 深演智能官网-一站式人工智能营销决策平台-AI赋能决策

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society. Dentsu, innovating to impact.

Company Overview: Founded in 2019, Lingke Interactive has been dedicated to content marketing on the Red Book since its inception. It is a professional Red Book integrated marketing company and an official MCN partner of the platform. The company’s founder, known as “麋鹿先生Sky,” is one of the most influential and authoritative figures in the Red Book industry, with over 100,000 Red Book operation professionals following his content across various platforms. Lingke Interactive has become one of the most impactful and authoritative voices in the Red Book space.